Using your Gema casual pillow sham is a breeze. Just place it on your pillow and enjoy the softness and unique texture it brings to your bed. When it comes to cleaning, you can simply toss it in the washing machine, following the regular settings for cotton items. This will keep it fresh and clean. As for storage, keep it in a dry and clean place to maintain its quality. Avoid exposing it to sharp objects to prevent any damage to the fabric or the zipper. Also, don't use harsh chemicals or bleach when washing it, as this could affect the color and texture of the cotton.