This Chelsea Euro sham is a great addition to your bedroom. To use it, simply place it on your bed to add a touch of style. When it comes to cleaning, you can easily throw it in the washing machine as it's machine - washable. Just make sure to follow the standard washing instructions on your machine. As for storage, keep it in a dry and clean place. Avoid exposing it to direct sunlight for long periods to prevent color fading. With proper care, this sham will stay beautiful and comfortable for a long time.